Target Audience?

·         My primary target audience for Hip-Hop/Rap music genre would be :

Ø  Gender: young males

Ø  Age: 16-20

Ø  Social Background: Lower and working class males, students in still in education and young males who are looking for a career in the Hip-hop/Rap industry.

·         The secondary target audience would be:

Ø  Gender: young females

Ø  Age: 16-20

Ø  Social background: Lower and working class females, students in still in education and young females who are looking for a career in the Hip-hop/Rap industry.

To attract these target audience I conducted some market research in the form of focus groups and questionnaire. The magazine needs to be for both set of gender so the front cover needs to look appealing both to both men and women, I will do this by having a large font size for the maskhead, the teasers on the front cover, I will also have famous artists concrete review. The magazine also needs to be inspirational to those people who are looking for a career and those who are interested in the Hip-Hop/Rap world, this will be by having upcoming artist, and there will also be information on music competitions and how to enter. The masthead needs to be appealing to both sets of gender, this will be done by using 3 main colours and having red as one of the 3 main colours the font needs to be bold so it can attract the reader.